Wednesday, January 26, 2011

The 'Caps Announce Budwiser as Official Beer Sponsor for 2011

Photo Credit Ian Azariah

Whitecaps have finally announced their official beer sponsor for their first season in MLS.  It doesn't come as a great surprise that they were in need of a new, bigger named partner. Last year The 'Caps were sponsored by Pacific Pilsner (Western Pacific Brewing Co.).  They were a great sponsor, but there wasn't a chance in hell they were going to be able to put forth the advertising dollars, and generate the revenues that Budweiser will. The union with Budweiser begins immediately, and will last 5 years. While the deal is with "The Club"  it will not crossover to the youth and USL Player Development League teams for obvious reasons. However there will be the opportunity for the deal to include the women's team. For more juicy details from Paul Barber; CEO of the Whitecaps, and Howard Crossley; Gm of BC Place read more at The Vancouver Inisder Page on Canadian Soccer News.

(Oh and we've got pictures of the Bud Girls to attract that lowest common denominator.)

Photo Credit:Ian Azariah

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