Friday, October 29, 2010

BMO + Vancouver= Love

In a far less surprising move then Wednesday's Martin Nash announcement. BMO signed on as the Whitecaps First Founding Sponsor. They have had a fantastic relationship over the last several years.

Next year, expect kids from the island and the interior next year to be able to be involved in the Kicking with The Caps Program. When I put the question to Paul Barber; what kinds of additions will we see to the Kicking With The 'Caps program?  he made references to "a BC wide pro club" and  "We're keen to take our various community programs as far out into the province as we can".  Logistics are the biggest issue he can see,  it's not like the UK where you can set up a program "an hour away from the stadium" and reach a large population. "The logistics have to be very carefully planned, but whats encouraged me is that people way outside Vancouver, Metro Vancouver area are supporting the Whitecaps and therefore we need to reach out to them and help them feel a part of it as much as the people in the city."







Some new additions that Rob Serraglio Senior (Vice President of BMO Bank of Montreal, BC and Yukon Division) mentioned include, BMO Club Rave Nights  and Whitecaps FC Training Sessions, and Chalk Talk's from Coaches and Players. My personal favourite thing they do is the V.I.P. Autograph Sessions for the kids at the end of the match.

It's pretty cool if you think about it, and if you've ever seen how much fun the kids have with everything involved with the Kicking with the Caps program you will realize that this partnership really is incredibly valuable to the foundation of the Whitecaps Organization.

BMO customers will still receive preferential treatment with BMO customer specific express lines at concessions and beer stands.
They will also continue the BMO "Power of Blue" Move of the Game.

I will have to poke around a little more for some more specific details as the week goes on.

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